ITADAKI ATLAS

Grains ── Rice varieties

Shinnosuke

Niigata's answer to Koshihikari, big-grained and firm

Said to have been developed as Niigata's second flagship brand alongside Koshihikari, with large grains and a firm bite said to suit donburi and curry. Niigata is said to have invested heavily in promoting it as a rising star from its debut.

Lineage

ShinnosukeKoshiibuki

What it's made of

Said to be larger-grained than Koshihikari, with a somewhat firm outer layer while combining a solid grain feel with stickiness. Said to resist the rise in fatty-acid degradation that comes with long storage, keeping its flavor even as aged rice, and said to pair well with donburi and curry, its sensory taste score said to sit on par with Niigata-grown Koshihikari. Said to carry a rich aroma when freshly cooked, its outsized grains said to add to a satisfying, chewy bite.

How it's made

Said to have begun as a 2008 cross of 'Hokuriku 190' and 'Niigata 75' bred by the Niigata Agricultural Research Institute. A late-maturing variety that harvests about a week after Koshihikari, it's said to have a thicker stem about 10cm shorter and resistant to lodging, and to tolerate heat well. Said to be easy to manage on large farms thanks to its lodging resistance, and to let growers spread out harvest timing alongside Koshihikari.

Why it took this shape

Said to have been developed by Niigata as its second flagship alongside Koshihikari, going on full sale in 2017. Promoted heavily from its debut, it's said to have earned taste ratings on par with Niigata-grown Koshihikari — a rising star carrying the prefecture's expectations. Said to be shelved alongside Koshihikari in packaging and retail displays as well, gaining recognition as a new face of Niigata rice.

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