ITADAKI ATLAS

Grains ── Rice varieties

Seiten no Hekireki

Aomori's first premium rice brand

Said to be Aomori's first home-grown top-tier brand rice, with large grains and balanced stickiness and sweetness; its name evokes a bolt from the blue. Said to be the first Aomori-grown rice to earn the top 'special A' taste rating.

What it's made of

Said to have large grains with a good balance of stickiness and sweetness. It is known for consistently well-regarded eating quality. Said to carry a rich aroma when freshly cooked, combining large grains with strong stickiness for a satisfying bite. Its glossy appearance is also said to be well regarded.

How it's made

Said to have been bred through repeated selection from heat-tolerant lines at an Aomori prefectural research institute, going on full sale from 2015. Positioned as Aomori's first home-grown top-tier brand rice. Said to have drawn heavy local anticipation even before its name was announced, aimed at resetting the image of Aomori-grown rice. Said to be produced in limited volume, with shipments outside the prefecture also deliberately kept modest.

Why it took this shape

Aomori is known for apples, but its Tsugaru plain is also said to be a quality rice-growing area. Bred, it's said, with resistance to recent summer heat in mind, its name evokes a phrase for 'an unexpected event' — meant, it's said, to capture the surprise of such a well-rated rice suddenly emerging from Aomori. Aomori is also said to sit near Koshihikari's northern cultivation limit, so breeding also emphasized cold hardiness alongside heat tolerance.

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