ITADAKI ATLAS

Sake & brews ── Nihonshu (sake)

Genshu

Genshu — undiluted, cask-strength sake

Sake bottled straight from the press without any water added. Ordinary sake is diluted down to around 15% alcohol, but genshu skips that step, coming in at roughly 18 to 20% and carrying a noticeably concentrated flavor as a result.

What it's made of

Sake fresh from the press often comes in around 20% alcohol, considerably stronger than what usually reaches the shelf. Ordinary sake gets water added to bring it down to roughly 15%, but genshu skips that dilution. The result is said to be a more concentrated flavor, a thicker, richer body, and a finish that lingers longer, sometimes resistant enough to alcohol content that it won't fully freeze.

How it's made

Because it's bottled exactly as it comes off the press, every step besides the dilution matches ordinary sake production. With the higher alcohol content, drinkers are said to favor small, slow pours, or to add ice or water themselves to dial in the strength they prefer, sometimes tasting it side by side with the same brewery's standard bottling.

Why it took this shape

Sake in its natural state has always carried this higher strength, and it's said to be the dilution added afterward, for easier drinking, that came later as an extra step. Genshu is described as bottling that undiluted form directly, offering a way to taste the full, unmoderated force of what the brewery actually produced, and it's said to reach shelves almost always in glass rather than cans.

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